At Beloit Family Eye Care, we provide an array of vision care services. Our office offers a wide selection of eye care products, including eyewear, sunwear, and contact lenses to fit your specific eye care needs. Our mission is to provide quality service and products at reasonable pricing.

Dr. Douglas Kelley performs a comprehensive vision and eye health examination on every patient. His examination is designed to detect a wide range of problems affecting visual function, ocular comfort, and pathology. Here at Beloit Family Eye Care we utilize cutting edge technology to assist the evaluation of spectacle prescriptions, peripheral vision, intraocular pressure, and eye health.

Examinations include tests for color vision deficiency, binocular vision, neurological functioning, glaucoma, cataracts, and macular degeneration. Tests are also performed to evaluate ocular effects of many general health disorders such as diabetes, high blood pressure, high cholesterol, as well as side-effects of certain medications.

We perform Goldmann applanation tonometry, which yields a more accurate measurement of eye pressure and is not as traumatic as the “air puff” for you, the patient. A detailed retinal examination is performed annually on all patients as a standard of care.

A dilated pupil exam combined with the Optomap digital retinal examination allows us to provide the best assessment of eye health. The Optomap digital retinal examination is recommended for all new patients and on a scheduled basis thereafter.

Beloit Family Eye Care provides optometric services including:

Ocular Disease Management

  • Glaucoma
  • Cataract Diagnosis and Co-management
  • “Pink Eye” and Other Sore Eye Problems
  • Foreign Body Removal
  • Diabetic Eye Health Examinations
  • Macular Degeneration
  • Keratoconus
  • Emergency Services
  • Functional Vision Management

Functional Vision Management

  • Children’s Vision – Infant and Up
  • Low Vision Services
  • Lazy Eye
  • Computer Vision Syndrome
  • Environmental Vision
  • 3D Vision Problems

Refractive Error Management

  • Glasses
  • Contact Lenses Including Multi-focals, Astigmatism Lenses, Halloween Lenses, Gas Permeables, and other Difficult to Fit Cases
  • Laser Vision Correction Co-management

Opening Hours
















Our Address:

531 E. Grand Ave. Beloit, WI 53511

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